| Hot Metal Mama | ||
| Goal | To secure coverage in targeted publications for metal artist, Teresa Thompson. | |
| Strategy | Pitch Teresa’s favorite print media outlets and others that reach a high-income coastal audience. In the pitches, we focused on the unique aspects of an attractive woman using welding equipment, plasma torches, and heavy metal to create beautiful art décor. | |
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| Results | WPR secured coverage in Coastal Living Magazine, Lexus Magazine, and a feature article ran in the Miami Herald. Teresa received over 10,000 unique hits on her web site the week the Coastal Living piece appeared. The first art show she appeared in following the Lexus article, people were calling Teresa “The Lexus Lady”. (Florida is the number one market for Lexus) The Miami Herald article produced at least two orders the day the article ran. Within the first year of the coverage received, the demand for Teresa’s product grew at such an incredible rate that she was able to double the average selling price of her work, went into mass production of one of her more popular pieces, and moved into a larger production facility. | |
| Wet Wedding | |
| Goal | Our client, Hotel Caravelle in St. Croix, needed fresh publicity. They wanted local and international attention. |
| Strategy | WPR decided to leverage the fact that the world’s largest underwater wedding had been held in the waters off St. Croix. We developed the concept of a “Wet Wedding” package for the hotel and organized an underwater wedding and reception to introduce the concept to the media. |
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| Results | The event made a splash! The wedding itself was broadcast on a Tampa, FL television station, and SCUBA Radio. WPR secured a partnership with Ocean Reef, a provider of underwater recording devices, which enabled us to provide live sound of the ceremony. The wedding reception following the ceremony attracted more than 60 members of the media and guests. The reception was broadcast via web cam, and website visits more than tripled. The “Wet Wedding” package has appeared in the Wall Street Journal, numerous consumer publications, on TV, and a variety of websites. |
| Steckley Designs | |
| Goal | Establish the Steckley brand through comprehensive public relations and targeted marketing. |
| Strategy | We focused on pitching select journalists and publications with an environmental edge. Museums, interior designers, retailers and builders with the same philosophy were also targeted. They were pitched on Steckley’s unique designs and his ecosensitive approach to collecting materials to build the furniture. |
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| Results | WPR began working with Steckley in May 2005. By July of the same year we secured a feature article on Steckley in the Miami Herald, coordinated an HDTV interview of Steckley for a piece that will be viewed in 500,000 US homes, and were able to get one of his coffee tables selected for a celebrity suite in a Kimpton Hotel in New Orleans. As a result of other WPR efforts, HGTV used three Steckley’s designs in their “Small Spaces” program, he has been invited to exhibit in an art show with renowned photographer Clyde Butcher, he has been asked to judge a Miami area design competition, and Steckley was contacted by a reader who subsequently purchased his most expensive piece. |